Growth Marketing Lead (SG,MY,TH)_Online Travel (25E04)
About Our Client:
Our client is an innovative online travel experience startup focused on redefining how people discover and book unique adventures. As they scale their business, they are seeking a creative and data-driven Growth Marketing Lead to help optimize traffic, drive engagement, and deliver measurable ROI.
The Role:
The Growth Marketing Lead will play a pivotal role in supporting our client’s growth initiatives, working at the intersection of tech, product and marketing. It is a newly created role and the individual is expected to chart out the strategy and resources needed to optimize its contribution in the overall company’s growth objectives.
Key Responsibilities:
Collaborate closely with the product team to design and implement data-driven growth strategies.
Optimize free traffic acquisition through targeted SEO initiatives and related tactics.
Analyze user data and customer journeys to identify and act on growth opportunities.
Test and execute experiments to validate growth hypotheses and scale successful initiatives.
Ensure all efforts deliver strong ROI and align with business goals.
Track, monitor, and report on performance metrics to inform ongoing strategies.
Ideal Candidate Profile:
Demonstrated experience in growth or a similar role, ideally within startups or online platforms.
Technical skills and knowledge to collaborate effectively with product teams.
Deep understanding of SEO and strategies for free traffic optimization.
Strong analytical mindset with the ability to derive actionable insights from data.
Self-motivated and results-driven, capable of working independently.
Background in the travel or e-commerce industries is advantageous.